Product Analytics Tracker Template

Preview of the template layout (illustrative).

Define your tracking plan and track weekly product metrics, funnel conversion and week-over-week change in one workbook.

Formulas are built in, so totals, ratios and checks update as soon as you enter your numbers.

What’s included

• Tracking plan sheet: events, properties and owners
• Weekly metrics sheet with week-over-week change
• Funnel sheet with step and overall conversion
• Metric definitions sheet
• Instructions tab

How to use it

1. Complete checkout and download the file from your order confirmation or account page.
2. Open it in Microsoft Excel and read the instructions tab first.
3. Fill in the input cells; calculated cells update automatically.
4. Save a copy for each period or plan you use it for.

Get the template