Growth · Self-paced course
Sales for Non-Salespeople
A practical, low-pressure approach to selling for founders and technical people who need to win their first customers.
$97
What this is
A self-paced course that teaches the fundamentals of selling without a sales background: finding prospects, starting conversations, running discovery calls, presenting your offer, handling objections, closing and following up. The approach is consultative and honest, built around helping the right customers decide.
What you will be able to do
- Identify and prioritise prospects who are a good fit
- Write outreach messages that get replies
- Run a discovery call that uncovers real needs
- Present your offer in terms of the customer's problem
- Respond to common objections calmly
- Close and follow up with a simple pipeline
The curriculum
A Different View of Selling
- Selling as Helping People Decide
- Understanding How Customers Buy
- Defining a Good-Fit Customer
Finding and Starting Conversations
- Building a Prospect List
- Outreach That Gets Replies
- Handling Inbound Interest
The Sales Conversation
- Running a Discovery Call
- Presenting Your Offer
- Responding to Objections
Closing and Follow-Up
- Asking for the Decision
- Managing a Simple Pipeline
- Turning Customers Into Advocates
This is for you if…
- You are a founder who has never sold before
- You are technical and find sales uncomfortable
- You need to win your first ten to fifty customers yourself
What you get
- 12 written lessons across 4 modules
- A free preview lesson so you can see the format first
- Self-paced access from your account — start any time
- Secure one-time checkout
Probably not for you if…
- You manage a large sales team and need advanced sales management
Questions
I am introverted. Will this work for me?
Yes. The approach relies on preparation, questions and listening, which suit many introverted people well.
Is this for B2B or consumer sales?
The process is designed mainly for selling to businesses and professionals, but many lessons apply to considered consumer purchases too.
How long does it take?
There are 12 written lessons with exercises. Go at your own pace.
Educational content only. No income, revenue, funding or other results are promised or implied. This course does not award any certification, credential or licence.