User Persona Template

Preview of the template layout (illustrative).

Document a research-based user persona: context, goals, pain points, behaviours and the evidence behind each statement.

Each section includes short guidance notes so you know what to write and why it matters.

What’s included

• Persona snapshot and context
• Goals, frustrations and current workarounds
• Behaviours, tools and buying triggers
• Evidence log linking claims to research
• Guidance on keeping personas research-based

How to use it

1. Complete checkout and download the file from your order confirmation or account page.
2. Open it in Microsoft Word and read the instructions section first.
3. Work through each section, replacing the guidance notes with your own content.
4. Save a copy for each project you use it for.

Get the template