Product Development · Self-paced course
Customer Research and Validation
Plan and run customer research that produces honest evidence, then use it to validate or reject your product ideas.
$97
What this is
A self-paced course on practical customer research for early-stage teams: research planning, recruiting participants, interviews, surveys, simple experiments and turning findings into decisions. Every method is designed for small budgets and limited time.
What you will be able to do
- Write a research plan tied to a specific decision
- Recruit relevant participants without a large budget
- Run interviews that focus on past behaviour
- Design short surveys that avoid common biases
- Run small validation experiments with clear success criteria
- Synthesise findings and make a decision
The curriculum
Planning Research
- Research Starts With a Decision
- Writing a Research Plan
- Ethics and Consent
Finding Participants
- Defining Who You Need
- Recruiting on a Small Budget
- Scheduling and Preparing Sessions
Research Methods
- Interviews That Get Honest Answers
- Surveys Without Bias
- Validation Experiments
From Findings to Decisions
- Synthesising Research
- Making the Call
- Building a Research Habit
This is for you if…
- You have an idea and want to test it before building
- You have a product and want to understand customers better
- You want a repeatable research habit for your team
What you get
- 12 written lessons across 4 modules
- A free preview lesson so you can see the format first
- Self-paced access from your account — start any time
- Secure one-time checkout
Probably not for you if…
- You need academic or statistically rigorous market research
Questions
How is this different from Customer Discovery Fundamentals?
Customer Discovery Fundamentals focuses on early problem interviews and pivot decisions. This course covers a broader research toolkit, including surveys, experiments and ongoing research habits.
Do I need a research budget?
No. The methods are designed for small budgets and limited time.
How long does it take?
There are 12 written lessons with exercises. Go at your own pace.
Educational content only. No income, revenue, funding or other results are promised or implied. This course does not award any certification, credential or licence.