Growth · Self-paced course
Startup Marketing Foundations
Build a simple, focused marketing system: know your customer, sharpen your message, pick the right channels and measure what works.
$147
What this is
A self-paced course on marketing fundamentals for early-stage startups. It covers positioning, messaging, choosing channels, content, email, paid acquisition basics and measurement, with a focus on doing a few things well with a small budget.
What you will be able to do
- Define your ideal customer profile and positioning
- Write clear messaging for your website and campaigns
- Choose two or three channels that fit your audience
- Plan a sustainable content and email rhythm
- Run small paid experiments responsibly
- Measure marketing performance with a few key metrics
The curriculum
Strategy Before Tactics
- Your Ideal Customer Profile
- Positioning
- Messaging That Connects
Choosing Channels
- Finding the Right Channels
- Content and Search
- Communities and Partnerships
Running Campaigns
- Email Marketing
- Paid Acquisition Basics
- Planning a Launch Campaign
Measuring and Improving
- Marketing Metrics That Matter
- Testing and Iteration
- Your Marketing Rhythm
This is for you if…
- You are a founder doing marketing yourself
- You have tried several tactics without a clear system
- You are preparing a launch and need a plan
What you get
- 12 written lessons across 4 modules
- A free preview lesson so you can see the format first
- Self-paced access from your account — start any time
- Secure one-time checkout
Probably not for you if…
- You need advanced performance marketing for a large budget
Questions
Do I need a marketing budget?
No. Most lessons focus on low-cost owned and earned channels. The paid acquisition lesson shows how to test with a small budget if you choose to.
Is it suitable for B2B and consumer products?
Yes. The principles apply to both, with examples from different types of business.
How long does it take?
There are 12 written lessons with exercises. Work through them at your own pace.
Educational content only. No income, revenue, funding or other results are promised or implied. This course does not award any certification, credential or licence.