Finance · Self-paced course
Pricing Your First Product
Set a confident first price based on customer value and real evidence, then test and adjust it without guesswork.
$97
What this is
A self-paced course on pricing a new product: understanding value, choosing a pricing model, researching willingness to pay, setting a launch price and running pricing experiments. Designed for founders who are about to charge for the first time or suspect they are undercharging.
What you will be able to do
- Explain cost-plus, competitor-based and value-based pricing and when each fits
- Identify the value metric your customers care about
- Run simple willingness-to-pay research
- Design tiers and packages that match customer segments
- Set and communicate a launch price
- Plan and evaluate a pricing change
The curriculum
Pricing Principles
- Why Pricing Matters More Than You Think
- Three Approaches to Setting Price
- Finding Your Value Metric
Researching Willingness to Pay
- Talking to Customers About Price
- Simple Pricing Surveys
- Segmenting Customers by Value
Designing Your Pricing
- Choosing a Pricing Model
- Building Tiers and Packages
- Setting Your Launch Price
Testing and Adjusting
- Running Pricing Experiments
- Raising Prices Responsibly
- Your Ongoing Pricing Review
This is for you if…
- You are about to launch and need to choose a price
- You have customers but feel your price is wrong
- You want a repeatable way to review pricing
What you get
- 12 written lessons across 4 modules
- A free preview lesson so you can see the format first
- Self-paced access from your account — start any time
- Secure one-time checkout
Probably not for you if…
- You need help with regulated pricing or tax rules (speak to a qualified adviser)
Questions
Does this course work for services as well as products?
Yes. The principles apply to software, digital products, physical goods and services. Examples cover several types.
Will you tell me what price to charge?
No course can do that responsibly. You will learn a method to reach a defensible price from your own evidence.
How long does it take?
There are 12 written lessons with short exercises. Go at your own pace.
Educational content only. No income, revenue, funding or other results are promised or implied. This course does not award any certification, credential or licence.