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$147.00 - Purchase this Course

A self-paced course on marketing fundamentals for early-stage startups. It covers positioning, messaging, choosing channels, content, email, paid acquisition basics and measurement, with a focus on doing a few things well with a small budget.

Modules

Strategy Before Tactics

Lessons

• Your Ideal Customer Profile Free Preview
• Positioning
• Messaging That Connects

Choosing Channels

Lessons

• Finding the Right Channels
• Content and Search
• Communities and Partnerships

Running Campaigns

Lessons

• Email Marketing
• Paid Acquisition Basics
• Planning a Launch Campaign

Measuring and Improving

Lessons

• Marketing Metrics That Matter
• Testing and Iteration
• Your Marketing Rhythm