In the business plan vs pitch deck question, the deciding factor is who reads it and what they have to decide. A pitch deck is a twelve-slide argument for a meeting with an investor. A one-page plan is a thinking tool for you and your co-founders. A full business plan...
The standard pitch deck slides number ten to twelve, and they run in a near-fixed order: problem, solution, product, market, business model, traction, competition, go-to-market, team, financials, and the ask. The order matters because each slide exists to answer one...